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Privacy policy
Effective: July 22, 2026
Contents
- ABOUT US
- ABOUT THIS PRIVACY POLICY
- WHAT PERSONAL INFORMATION WE COLLECT AND HOW WE COLLECT IT?
- HOW WE USE YOUR PERSONAL INFORMATION?
- WHAT IS OUR LEGAL BASIS FOR PROCESSING?
- HOW WE SHARE YOUR PERSONAL INFORMATION?
- YOUR MARKETING CHOICES
- RETENTION OF YOUR DATA AND DELETION
- INTERNATIONAL TRANSFERS
- YOUR DATA PROTECTION RIGHTS
- ADDITIONAL PERSONAL INFORMATION WE COLLECT
- COOKIES AND SIMILAR TRACKING TECHNOLOGIES
- SHOPIFY PLATFORM
- ANALYTICS AND ADVERTISING PARTNERS
- SECURITY OF YOUR INFORMATION
- CHILDREN’S PRIVACY
- SMS MARKETING
- CALIFORNIA PRIVACY RIGHTS
- THIRD-PARTY WEBSITES
- CHANGES TO THIS PRIVACY POLICY
- CONTACT US
1. ABOUT US
“We”, “us” or “our” means Cuna, with its principal place of business located at 3250 NE 1st Ave Miami FL US 33137-4191.
2. ABOUT THIS PRIVACY POLICY
At Cuna, our customers are at the heart of what we do; we want to provide products and services that help each of our customers feel good and look their best, and this extends to our customers having confidence in how we handle their personal information. We take the trust you place in us very seriously, no matter whether you share personal information with us when visiting or making a purchase at our stores, reaching out to us by phone or email, using our website. This Privacy Policy explains how we collect, use, and disclose your personal information. We collect personal information when you use our website, as well as other online and offline products, services and experiences (collectively, the “Services”). Please take a moment to read through this Policy in its entirety.
If you have any questions, concerns or complaints regarding this Privacy Policy or how we use your personal information please contact us via email at help@cunababy.com.
3. WHAT PERSONAL INFORMATION WE COLLECT AND HOW WE COLLECT IT?
Category of personal information we collect:
Identifiers
Identifiers, such as your name, alias, phone number, mailing and email addresses, government-issued ID number, IP address, account name or other similar identifiers, account credentials, address book entries, age or birth date, gender, and ZIP code.
Commercial information
Commercial information, including purchase and related transaction information, such as your Cuna account log-in credentials and password, payment method(s) (debit or credit card number), items purchased, items altered or custom made (including measurements), order status, information about wish list items, items in your online shopping cart or those saved for future purchase, items in your registry, product review information, gift card information, preferred product sizes, brands you tell us you love and other merchandise interests, income range, and related information.
Survey information
You may provide us with other personal information when you fill in a form, respond to our surveys or questionnaires, provide us with feedback, participate in promotions, or use other features of the Services.
How long we retain it
For as long as you remain a customer plus as long as necessary for legal reasons or to protect our interests.
Communications information
We may also collect other information during our communications with you, including information that you send to us when interacting with our customer service agents, or when you call us or send emails or text messages. This may include information about how you contacted us, your marketing preferences, and other information that you choose to share.
How long we retain it
For as long as we need the information to provide service to you.
Audio and visual information
Audio and visual information, such as video recordings of you when you visit our in person store, or call recordings when you call our customer service representatives.
How long we retain it
One year or longer as necessary for legal reasons or to protect our interests.
Internet or other electronic network activity information
Internet or other electronic network activity information, including internet browsing information, unique device identifiers, cookie identifiers, device and browser settings and information, interaction with our Website, an advertisement, and Internet service provider information. We may also collect information about when and how you access and use our Website, such as the date and time of your visit or use, the websites visited before and after visiting our Website, how you navigate and what you search for on the Website, the pages visited on the Website, items you view, and the items you purchase.
How long we retain it
For as long as you remain a customer plus as long as necessary for legal reasons or to protect our interests.
Inferences
Inferences about or derived from any of the information above that may relate to your preferences or other matters.
How long we retain it
For as long as you remain a customer plus as long as necessary for legal reasons or to protect our interests.
How we collect personal information
We collect personal information in various ways, both directly and indirectly. For example, when you send us postal mail, email our customer service team, fill out a form on our Website, place an order through the Website, or provide information to one of our in-store team members, we collect your information directly from you. We may also collect your personal information indirectly through automated means, for example, when you interact with our Website, we may use technologies to collect information about how you use the Website. We may also receive information about you from third parties including from our affiliates and subsidiaries, social media platforms or from our advertising partners.
We collect personal information when you provide it
We may collect personal information directly from you or your device as follows:
- If you make purchases through the Website, you will also create a username and password, information that on subsequent visits helps us confirm your identity and makes it easier for you to make purchases on our Website.
- When you shop with us, we store your browsing history, what you searched for, including when you use our style personalization tools, what you have saved for later, and when you ask us to notify you about items that come back in stock and what you bought (if you make a purchase).
- When you interact with Cuna, including with a member of our sales or marketing team, visit a store, contact our customer service team, participate in a contest or giveaway, respond to a survey, engage in a promotional activity, register to attend an event or appointment, or apply for employment.
- When you sign up to receive emails, including marketing communications.
- When you visit a store, we may collect video recordings and photographs of you that we use for security, to detect and prevent fraud, prevent product loss or damage, report incidents, and for operational purposes.
We collect personal information from third-party sources
To better understand your preferences, operate our business, and provide you with products and services we believe you will love, we may receive your personal information from the following third parties:
- Cuna and the Cuna family of brands and companies you have interacted with.
- Online social networks if you follow Cuna on social media sites, for example, Facebook, Instagram, LinkedIn, TikTok or Pinterest. We may collect personal information when you communicate with us within the social media sites or use functionalities, plugins, widgets, or tools from social media platforms or networks in connection with our Website (e.g., to log into an account, or to share inspiration, finds, purchases, and other content with your friends and followers on social media) or when you click "Share This" or "Like" buttons. We think it is important to point out that if you make a post on a social media site, such as on Facebook, Instagram, or Pinterest, or identify us in your social media feed by tagging us using a hashtag (#) or "at" (@), your personal information may be publicly available and is subject to the privacy policies of those social media sites. We recommend you review the privacy policies of any third-party sites you visit to understand the data collection and practices of those third parties.
- Third-party service providers that support our business, including companies that help with our marketing efforts, analytics providers, advertising networks and cooperatives, third parties that share information with us about the different devices you use online, reviews you have posted on third-party sites about products we offer, and other third parties that we collaborate or work with.
We collect personal information using automated technologies
Personal information is also collected through automated technologies and shared with us when you visit our Website, open an email, or click on one of our advertisements.
We automatically create website and mobile application log files, which are created when you access our Website. In addition, automated data collection technologies—such as cookies, beacons, tags, software development kits (SDK), and scripts—are used by us to analyze trends, administer the Website, and track users' movements around the Website. We, and our third-party service providers, also use these technologies to gather demographic information about our user base as individuals and in the aggregate.
A "cookie" is a small text file that is stored on an individual’s computer and downloaded to the computer or mobile device when they visit a website. Cookies then send information back to the originating website on each subsequent visit, or to another website that recognizes that same cookie. We use the following types of cookies:
- Essential Cookies are required to make our Website function properly and cannot be turned off in our systems. If you block these cookies, portions of our Website may not function properly.
- Performance and Functional Cookies allow us to count visits and sources of traffic on our Website so we can measure and improve performance and functionality. They help us know which pages of our Website are most and least popular, which features of the Website are used most, and how visitors move around the Website.
- Targeted Advertising Cookies may be set through our Websites by our advertising partners. They may be used by advertising companies to build a profile of your interests and show you relevant advertisements on other websites. Please see Targeted Advertising in the Your options and legal disclosures section for information about how you can opt out of these cookies.
- Social Media Cookies allow you to share information using social media sharing buttons on social networks like Facebook, LinkedIn, Pinterest, Instagram, or Twitter. This information may then be used by the social media network to deliver targeted advertising to you.
We may combine information collected automatically (as described above) from your interactions with our Services and your activity on third-party sites with other data (including personal information). If you wish to opt out of allowing certain cookies, you may do so by changing your browser settings so that cookies from our Website cannot be set (see Targeted Advertising in the Your options and legal disclosures section below for your options). Please note that if you delete, block, or otherwise restrict cookies, or use a different computer or Internet browser, you will need to renew your cookie management choices.
4. HOW WE USE YOUR PERSONAL INFORMATION?
We use personal information, including information that we combine from your interactions with our Website, in store, your device, or third parties, to conduct our business and to provide you with the best possible products, services, and experiences. We know your personal information is important to you, so we want to be transparent about the purposes for which we use that information. Here the ways we use your personal information:
- To provide you access to the Website, including to service your account(s), and maintain the security of them.
- To provide you with products and services, including to fulfill your orders, process your payments, and provide you with products and services that we think you will like.
- To respond to or notify you, including when you place an order, initiate text messaging, reach out to us with a comment, request or question, enter a contest or giveaway, complete a survey, consent to a store team member emailing, texting or calling you about products and services you have asked about or purchased, and to let you know when an order or alteration is ready, to let you know an item is back in stock.
- To personalize your experiences with us, including to remember your interests and preferences, customize the products and services we share with you, facilitate interactions with our stylists and store team members, track and categorize your activity and interests on our Website, including identifying and linking the different devices you use, and to enrich your experience in our stores, and on our Website.
- For marketing and advertising, including to send you marketing and advertising communications tailored to your interests and more general in nature, and to provide you with rewards.
- To offer you personalized content when you are near our store or store systems, have not disabled location sharing within your device settings, and your device accesses our store Wi-Fi services.
- For analytics, including to understand how you use our Website, how you shop with us, the methods, and devices you use to access our Website, and to make improvements to our Website.
- For business purposes, including to operate and improve our business and business activities, for research, to maintain our programs, accounts, and records; to understand your satisfaction with our products and services including the Website; to detect and prevent fraud or misuse of our services; and for any other business purpose permitted by law.
- For legal and safety purposes, including to defend or protect us, you, our customers, or third parties, from harm or in legal proceedings; maintain the security of our customers, employees, and property; respond to court orders, lawsuits, subpoenas, and government requests; address legal and regulatory compliance; and notify you of product recalls or safety issues.
5. WHAT IS OUR LEGAL BASIS FOR PROCESSING?
In certain countries we are required to have a legal basis for collecting and using your personal information. Our legal basis will depend on the personal information concerned and the specific context in which we collect it. We will normally collect personal information from you only where we have your consent to do so, where we need your information to perform a contract with you, or where the processing is in our legitimate interests and not overridden by your fundamental rights. In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person.
If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the details provided in the “Contact Us” section below.
6. HOW WE SHARE YOUR PERSONAL INFORMATION?
We may disclose personal information we collect from you to third parties, including service providers, business partners, individuals and other third parties, for various reasons. We may disclose personal information to:
Categories of those we share information with:
- Individuals and other companies with whom you ask us to share.
Personal information we may share: Including where you request we accept payment from a third-party payor or financing company.
- Third parties and service providers, delivering products and services directly to you.
Personal information we may share: Identifiers and commercial information.
- Service providers helping us better understand our interactions and transactions with you.
Personal information we may share: Identifiers, commercial information, contact preference information, demographic information, location or geolocation information, Internet or other electronic network activity information and inferences.
- Service providers addressing online and offline fraud and security.
Personal information we may share: Identifiers, commercial information, demographic information, location or geolocation information and Internet or other electronic network activity information.
- Service providers helping us maintain customer accounts and provide customer service.
Personal information we may share: Identifiers, commercial information, contact preference information, demographic information, and location or geolocation information.
- Service providers supporting internal research.
Personal information we may share: Identifiers, commercial information, product preference information, demographic information, location or geolocation information, device and Internet browsing information and inferences.
- Service providers that verify service quality.
Personal information we may share: Identifiers, commercial information, information you share during communications and interactions with us, and Internet or other electronic network activity information.
- Service providers that support our business as allowed by law.
Personal information we may share: All categories of information referred to in the What personal information we collect section.
- Financial services providers. Financial services providers, including collection agencies, credit bureaus, our banking partner (Chase JP Morgan) and payment card association members. We may also share your personal information with other companies, lawyers, credit bureaus, agents, government agencies, and card associations in connection with issues related to fraud, credit, defaults, or debt collection.
Personal information we may share: All categories of information referred to in the What personal information we collect section depending on the circumstance and provider.
- Social media platforms and networks. Social media platforms and networks such as Facebook, Twitter, Pinterest, and Instagram, when you choose to use certain features or tools available on our Websites or Apps that enable you to connect to a social media account or to share inspiration, finds, purchases and other content on social media.
Personal information we may share: Contact information, demographic information, location or geolocation information and device information.
7. YOUR MARKETING CHOICES
When you sign up for a promotion like a giveaway, or subscribe to receive our newsletter or marketing/promotional messages, we use your personal information to help us decide which products, services and offers may be of interest to you.
We will send marketing messages to you if you have asked us to send you information, bought goods or services from us, or if you provided us with your details when you entered a competition or registered for a promotion. If you opt out of receiving marketing messages, we may still send you non-promotional emails. We will ask for your consent before we share your personal information with any third party for their direct marketing purposes.
You may unsubscribe from marketing messages through a link we include on messages we send you. You can also ask us to stop sending you marketing messages at any time by contacting us at: marketing@cunababy.com.
8. RETENTION OF YOUR DATA AND DELETION
Your personal information will not be kept longer than is necessary for the specific purpose for which it was collected.
When we decide how long we will keep your information we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure, why we need it, and any relevant legal requirements (such as legal retention and destruction periods).
The foregoing will, however, not prevent us from retaining any personal information if it is necessary to comply with our legal obligations, in order to file a legal claim or defend ourselves against a legal claim, or for evidential purposes.
Details of retention periods for different aspects of your personal data are available from us on request by contacting us using the contact details provided under the “Contact Us” heading below.
9. INTERNATIONAL TRANSFERS
We will ensure that any transfer of personal information to countries outside of the United States will take place pursuant to the appropriate safeguards.
10. YOUR DATA PROTECTION RIGHTS
Depending on the circumstances, you may have some of the following rights under applicable data protection laws. To exercise any of them, please contact us using the details provided in the “Contact Us” section below
- You may access, correct, or request deletion of your personal information
- You may object to processing of your personal information, ask us to restrict processing of your personal information or request portability of your personal information, (i.e. your data to be transferred in a readable and standardized format).
- If we have collected and processed your personal information with your consent, then you can withdraw your consent at any time.
11. ADDITIONAL PERSONAL INFORMATION WE COLLECT
In addition to the information you provide directly to us, we automatically collect certain information about your device and your interaction with our Services through cookies, pixels, log files, and similar technologies.
DEVICE AND USAGE INFORMATION
When you visit our Services, we may automatically collect information including:
- Internet Protocol (IP) address
- Browser type and version
- Device type and operating system
- Time zone settings
- Referring website addresses
- Pages viewed and links clicked
- Time spent on pages and browsing behavior
- Search terms used on our website
- Shopping cart activity and purchase behavior
We collect this information to help us understand how visitors use our Services, improve user experience, prevent fraud, and support our marketing and business operations.
ORDER AND TRANSACTION INFORMATION
When you make a purchase through our Services, we collect information necessary to process and fulfill your order, including:
- Billing and shipping addresses
- Products purchased
- Order history
- Payment method details
- Delivery information
- Returns and exchange information
MARKETING AND COMMUNICATIONS INFORMATION
We may collect information regarding your interactions with our emails, advertisements, SMS messages, and other communications, including whether you open emails, click links, redeem promotions, or interact with advertisements.
USER GENERATED CONTENT
If you submit product reviews, testimonials, photographs, videos, social media content, or other materials to us, we may collect and use that information in connection with our Services and marketing activities in accordance with any permissions you provide.
12. COOKIES AND SIMILAR TRACKING TECHNOLOGIES
We use cookies, pixels, web beacons, and similar technologies to operate our Services, improve performance, personalize your experience, and support advertising and analytics activities.
These technologies help us:
- Remember your preferences and account settings;
- Maintain your shopping cart and checkout session;
- Understand how visitors use our Services;
- Measure the effectiveness of our marketing campaigns;
- Deliver personalized advertisements and product recommendations;
- Detect and prevent fraudulent activity.
The types of cookies we may use include:
- Essential cookies necessary for website functionality;
- Performance and analytics cookies that help us understand website usage;
- Functional cookies that remember your preferences;
- Advertising and targeting cookies used to deliver relevant marketing and advertisements.
You may adjust your browser settings to refuse cookies or alert you when cookies are being used. Please note that disabling cookies may affect the functionality of certain portions of our Services.
13. SHOPIFY PLATFORM
Our online store is hosted by Shopify Inc., which provides the ecommerce platform that enables us to offer our products and Services to you.
Your information may be stored through Shopify's data storage, databases, and applications. Shopify stores information on secure servers protected by industry-standard safeguards.
For more information regarding Shopify's privacy practices, please review Shopify's Privacy Policy.
14. ANALYTICS AND ADVERTISING PARTNERS
We may use third-party analytics and advertising providers to better understand how users interact with our Services and to provide personalized advertising.
These providers may collect information regarding your use of our Services over time and across different websites, applications, and devices.
These providers may include:
- Google Analytics
- Meta (Facebook and Instagram)
- TikTok
- Klaviyo
- Other advertising and analytics service providers
These providers may use cookies, pixels, and similar technologies to collect information regarding your interactions with our Services and advertisements.
You may manage certain advertising preferences through your browser settings or through the applicable provider's advertising preference tools.
15. SECURITY OF YOUR INFORMATION
We maintain administrative, technical, and physical safeguards designed to protect personal information against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use.
Payment information is processed through PCI-DSS compliant third-party payment processors that maintain industry-standard security protections. While we strive to use commercially reasonable means to protect your personal information, no method of electronic transmission or storage can be guaranteed to be completely secure.
16. CHILDREN’S PRIVACY
Our Site is for individuals who are at least 13 years old
Cuna does not knowingly request or collect personal information from anyone younger than 13 years old (or other age required by law) without prior consent from a parent or legal guardian. Please contact help@cunababy.com if you believe your child under age 13 has submitted personal information to Cuna without prior parental or legal guardian consent so that we can take steps to delete the information.
17. SMS MARKETING
If you choose to opt in to receive SMS marketing communications from us, you consent to receive recurring automated promotional and personalized marketing text messages at the mobile telephone number you provide.
Consent to receive marketing messages is not a condition of purchase.
Message frequency may vary. Message and data rates may apply.
You may opt out of receiving SMS marketing messages at any time by replying STOP to any message you receive from us. For assistance, reply HELP or contact us using the contact information provided below.
18. CALIFORNIA PRIVACY RIGHTS
If you are a California resident, you may have certain rights under applicable California privacy laws, including the right to:
- Know what personal information we collect, use, disclose, or share;
- Request deletion of your personal information;
- Request correction of inaccurate personal information;
- Receive a copy of your personal information in a portable format;
- Opt out of certain uses or sharing of personal information; and
- Not be discriminated against for exercising your privacy rights.
To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below.
We do not sell your personal information for monetary consideration. We may share certain information with advertising and analytics partners for marketing purposes as permitted under applicable law.
19. THIRD-PARTY WEBSITES
Our Services may contain links to websites, applications, or services operated by third parties. This Privacy Policy does not apply to those third-party services, and we are not responsible for their privacy practices or content.
We encourage you to review the privacy policies of any third-party websites or services you visit.
We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.
You may also have the right to complain to a supervisory authority about our collection and use of your personal data. For more information, please contact your local supervisory authority.
20. CHANGES TO THIS PRIVACY POLICY
From time to time, we have the right to modify this Privacy Policy. We’re likely to update this Privacy Policy in the future and when we make changes. When we update this Privacy Policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make.Please come back and check this page from time to time for the latest information on our privacy practices.
21. CONTACT US
The data controller of your personal information is Cuna, with its principal place of business located at 3250 NE 1st Ave Miami FL US 33137-4191.
If you have questions or concerns about the information in this Privacy Policy, our handling of your personal information, or your choices and rights regarding such use, please do not hesitate to contact us at: help@cunababy.com.